The sedan is available as LS, LT, LTZ and SS performance models. With a starting price of $12,990, it is offered as a two-door coupe or four-door sedan. Additionally, Cobalt's expanding roster of accessories, including the recently introduced "Stage 2 Kit," which allows owners to increase its horsepower, responds to the vehicle personalization trend embraced by younger buyers in recent years.įirst launched in 2004, the Chevrolet Cobalt was developed to offer a strong value proposition in terms of price and segment-leading attributes like horsepower/torque, range of options and accessories.
2006 CHEVY COBALT BLUE BOOK VALUE DRIVERS
Also building "buzz" for the nameplate are supercharged Cobalt race cars that in 2005 debuted in the sport compact road racing circuit and have broken several records with up and coming young drivers such as Gary Gardella and Marty Ladwig at the helm. Younger buyers can experience Cobalt at showrooms, and also during Chevy test drive activities linked to tuner tours around the country, including the youth-oriented "Hot Import Nights" national circuit of events. The car delivers the greatest number of buyers under the age of 34 among all GM vehicles. More than 212,600 Cobalt units were sold in 2005. "For example, now that Chevy knows the Cobalt is buzz-worthy among the Gen Y crowd, the company can more easily target marketing campaigns and messaging toward that age group."
"The results of the AutoVIBES Demographics reports help manufacturers like Chevy understand what vehicle shoppers of all ages, ethnicities and consideration groups are thinking about recent new-model launches," said Rick Wainschel, vice president of marketing research and brand communications for Kelley Blue Book.
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